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Showing posts from January, 2023

Ipsos makes two key appointments to global executive committee

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  Ipsos makes two key appointments to global executive committee Ipsos announces two key appointments to our global Executive Committee: Valerie Vezinhet as Chief People Officer and Michel Guidi as Chief Operating Officer. Leading our global people strategy Valerie Vezinhet, Ipsos’ new Chief People Officer will work closely with Ben Page and the Executive Committee to support the Ipsos 2025 Growth Plan. She will be focusing on leadership development and behaviours, our employee experience and all-round HR excellence. Since 2017, Valerie has been Head of Human Capital France & Francophone Africa in PWC. She joined SAP in 2011 as HR Leader in France and then Northern Europe, supporting the business transformation. In 2000, Valerie joined Accenture to set up and support the growth of Avanade, a joint venture with Microsoft. If you are a businessman and want to grow your business and are looking for the best business online promotion company , then Online Promotion House is the bes...

GroupM appoints Tanveer Kaur as National Senior Digital Strategy Director - Motivator

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  GroupM appoints Tanveer Kaur as National Senior Digital Strategy Director - Motivator GroupM has appointed Tanveer Kaur as National Senior Digital Strategy Director at Motivator.  If you are a businessman and want to grow your business and are looking for the best business  Google promotion services , then Online Promotion House is the best option for you. Since 2012, our firm has served more than 3000 clients and has worked with practically all business types and categories.  In her 15+ years of experience, this will be Kaur’s third stint at GroupM. Prior to this, Kaur was with Publicis Groupe for about two years serving its two agencies - Starcom and Zenith. She started her career with GroupM in 2007 as a business executive and was later elevated as business manager. That stint was till 2011. Kaur later worked with organisations like Reprise Media, Google Asia Pacific Pte. Ltd, Wavemaker and Interactive Avenues for different markets like APAC, EMEA and SE Asia. f...

Why CTV enables stronger brand connect

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  Why CTV enables stronger brand connect Along with metaverse, gaming, and increased consumer privacy consumer protection, connected TV is emerging as a big advertising and marketing trend for 2023, and for good reason. With currently around 20 million households having internet-enabled TVs (and many, if not most houses having multiple TVs), the segment is expected to only grow exponentially, creating a slew of new opportunities for brands in a market that so far has primarily been driven by mobile phones.  The current penetration of connected TVs is around 55 million+. These audiences are more affluent, with higher LTVs and MUVs compared to a mobile-only audience and fall predominantly into the primary TG for most brands. Big Picture Yatin Balyan, Managing Partner, National Head of Media Investment at Omnicom Media Group India, believes connected TVs are set to continue growing in India's predominantly mobile-first market as a unique and new touch point for marketers due to t...